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 Welcome to our business page
Our visitors can be your customers
We hope you have landed
on this page because you are at least curious about marketing your
business on Wines Northwest. The information
on this page is an attempt to provide summary information about each
of our marketing opportunities opportunities designed for wineries
and associated businesses located in or nearby Pacific Northwest
wine regions throughout Oregon, Washington, Idaho and British
Columbia.
If you have questions,
need clarification, or just want to brainstorm marketing exposure
ideas for your business, contact us
by email or the old-fashioned way...
by
phone.
We enjoy working with people to design marketing packages that make
sense for them.
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Marketing
Options on Wines Northwest
Why market your business on
WinesNorthwest.com?
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An average of more than 80,000
visitor
sessions every month
are tracked on
WinesNorthwest.com;
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17% of our visitors come more
than once a month;
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Average time spent on
Wines Northwest pages is more than three times that of most pages
across the Web as a whole, making the "attention economics"
of our website highly favorable for businesses targeting the
wine enthusiast and wine-country traveler;
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Wines Northwest's primary
purpose is to promote Pacific Northwest wine regions and wines by
encouraging regional wine tourism, providing winegrowing
information and education, wine reviews
and news from our dynamic region. Our target audience
includes wine and business travelers and wine and food
enthusiasts... people who use the web to make their travel plans
and to learn about what's new in the Northwest's winegrowing regions.
We accomplish this by:
- maintaining timely and rich website
content;
- communicating with and educating site visitors;
- communicating with and educating media;
- maintaining active relationships with
trade organizations;
- participating in & attending trade events.
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WNW's interactive marketing
packages result in "conversion"/click-through rates that send to
your website hundreds of high-quality, targeted visitors every month... visitors that have pre-qualified themselves as
interested in your business by virtue of their click throughs;
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WinesNorthwest.com is a popular
Internet destination for all things wine related throughout the
Pacific Northwest. Why not join us?
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Marketing Choices |
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Wineries:
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Other Wine-Country Businesses:
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"Business Profile Page" -
Market your related products and services to wine tourists and enthusiasts
visiting Wines Northwest.
(Lodging, dining, wine shops, wine bars, tour guides, driving services
and other related businesses)
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Subscribe to our Live Links program for
interactivity between your website and ours.
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Contact us regarding page
advertising space and charges based on average monthly page
traffic.
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Complimentary Services
Complimentary listings
on appropriate pages
FREE
Your event information
on our
Calendar of Wine Country Events FREE |
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What Others Say...
BON VIVANT WINE TOURS
Bob Beekman, Owner
Your site is THE BEST for NW wine tourism.
PROFESSIONAL FRIENDS OF WINE
HIGHLY RECOMMENDS
"Wines Northwest
is a well-designed,
well-maintained, and easily-navigated site that covers the wine regions of
British Columbia, Idaho, Oregon and Washington. In addition to engaging
writing, it includes photos, labels, maps, tasting notes, lists of wine
shops, restaurants and lodging, tour guides, etc. Pages dedicated to
individual wineries... provide loads of information, in some cases more than
the winery's own site. A beautiful and thorough job by Susan O'Hara."
Julia Harding, MW
Assistant to Jancis Robinson MW
I was just trying to check out the locations of some wineries in Walla Walla
looking at the first proofs of the World Atlas maps just now and wanted
to tell you what a fantastic resource your website is! Thank you.
Very best wishes, Julia
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"The site you have put up...
is generating more interest
than any of the other internet directories
we are listed in - Good marketing job!" |
"Great site! I was
looking for some basic Washington State wine info and your site was loaded
with plenty of details and nice graphics. Keep up the good work!" |
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"Excellent! Visually appealing and
easy to navigate. The maps make this site the best!" |
"We appreciate being on Wines Northwest...
and the exposure it has brought
us. We look forward to our continued
good business relations." |
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"Thank you, thank you. Your website
has now been circulated to many of my friends. I'm sure they'll thank me for
the favor. Of course, I'm going to go broke visiting and buying from your
extensive list of wineries in our Region." |
"I am so impressed with this
site. It has a wealth of information that is easily accessed. Thank you for
making it such an enjoyable experience. I can't wait to read the
newsletter." |
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"I found your site very attractive,
easy to browse through, very welcoming... I just loved it and I plan to come
back often." |
"Your website is
very easy to navigate through! ...and very complete
...a lot of information!" |
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"Love the site. Lets me keep up to date
with my favourite part of the world." |
"Very good site.
Very helpful in my search for background on wines/wineries/wine tourism in
the
Pacific Northwest." |
Wines
Northwest and the Internet
Presence
on the World Wide Web is a powerful marketing tool, allowing businesses to put out information
to a worldwide, targeted audience of new, as well as existing wine
enthusiasts. The World Wide Web (WWW) is the fastest-growing part of the
Internet, providing an interactive marketing
medium, unlike any others within traditional marketing mixes.
Wines Northwest is the only
comprehensive
Pacific Northwest wine country tour-planning site on the World Wide Web.
It is content rich, providing information about each official wine region,
along with news and features related to emerging regions. We and, bringing
visitors and marketers
multiple benefits through this interactive marketing
medium. We offer variety of opportunities
for businesses wishing to reach our targeted visitor base of more than
80,000 every month!
We
accomplish this high-level of website activity through:
- Global marketing;
- Maintaining first-page,
top-ranking positions on major search services;
- Hundreds of links coming into
WNW every month from other wine- and travel-related websites, along with
many that promote regional travel;
- Synergy generated by the shared
presence and wide variety of Pacific
Northwest wine-country businesses marketing on Wines Northwest;
- Long-term popularity and continual
website updating
recognized favorably by search services and returning visitors every
month;
- Wine country news, reviews and features
that attract return visits. Approximately 20% of our monthly
traffic visit Wines Northwest more than once a month!
Whether you have your own website or not, a
Profile Page on Wines
Northwest provides you and your business a high-profile internet exposure.
Traffic on the Wines Northwest
comes from all parts of the U.S. and other countries as well -- countries such as Canada,
the UK, Australia, Italy, and Japan. A large percent of our visitors
come from California, Washington and Oregon, with origins of others
including most states throughout the U.S. and about 5% from other
countries.
If
you have your own website, your marketing presence on WNW
will enhance traffic on your site through hundreds of referrals sent
from our site to yours every month. Wines
Northwest will serve as a "gateway" through which our
visitors can find and learn more about your business, and go on to link to
your website for more information.
If
you have no website of your own, we will help you develop a Profile
Page on Wines Northwest that can serve as a small website for
your wine-country related business. For an additional fee, we can
develop a wine-ordering form that will send wine orders to you by email.
Ask us about this option for details.
To target your marketing messages to
our online, savvy audience of wine enthusiasts and wine-country
travelers, review the options featured on
this page that are most suited to your business. Or call us directly
to discuss the possibilities for your specific business and its marketing
needs. Our aim is to assist our business clients in aligning their
products and/or services with the most synergistic sections and pages of
Wines Northwest. We do this to insure maximum benefit from
each individual's marketing presence on Wines Northwest.
Facts to Consider
- Wines Northwest allows you to
reach a well-targeted market;
- As of August 2006, Wines
Northwest is attracting more than 80,000
visits every month;
- Wines
Northwest is a strong Internet gateway for attracting
targeted visitors to your business;
- Wines Northwest's popularity insures your
Profile
Page will send hundreds of referrals to your own business website every month;
- The wine industry throughout the Pacific Northwest continues to
grow, as does the traffic on Wines Northwest;
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Nielsen/NetRatings' Average Internet
Use survey recently reported an increase in the number of pages visited on
the World Wide Web, but a decrease in the average time spent on each
page less than one minute.
Average
time spent by visitors to Wines Northwest continually increasing, with
a current average of about 11 minutes!
- Internet users are becoming more savvy as they search for specific
information on the WWW. Sites like Wines Northwest
that
aggregate information related to an area of special interest attract
and hold visitors effectively, with approximately 20% of their
visitors returning several times a year;
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Approximately 1,500 links from other wine, travel and special-interest websites
lead visitors to Wines Northwest
(totals vary by source, i.e. Google, WebPosition, Alta Vista, etc.);
incoming links act as "votes of confidence" when weighed by search
services to determine page-ranking for search words and phrases.
The large number of incoming links leading to Wines Northwest
help us maintain our first-page search rankings on major search
services of the Internet;
- Wine tourism is a growing part the customer base for
wineries, wine-related support services, tourism agencies and other
wine-country-related businesses;
- Marketing on the web has become a MUST, especially in the
growing and increasingly competitive world of wine and wine-country
travel.
These facts testify to
the strength of Wines Northwest as an
Internet marketing vehicle for businesses targeting Pacific Northwest
wine-country travelers and wine consumers.
A
variety of general marketing opportunities
is available on Wines Northwest -- opportunities you can add
inexpensively and profitably to your own marketing plan.
Drop us a note
or give us a call, and let's talk about
the possibilities.
Wines
Northwest and the Internet
Wines
Northwest - An Overview
Marketing
Opportunities on WNW
The
Wines Northwest Wine Cellar
Wines
Northwest is a one-stop tour guide to the wine country of the Pacific
Northwest. Through the interactive marketing medium of the World Wide
Web, our site features the wines, wineries and wine producers of each wine region,
along with nearby service industries that support wine-country travel
within each region -- Bed and
Breakfasts, motels and hotels, restaurants, wine shops and tasting rooms, guided tours and
driving services.
We also publish
a
section -- "The Pacific Northwest Wine
Cellar" -- that provides website
visitors with information about the grapes grown throughout the Pacific
Northwest and the fine wines being produced from those grapes.
Featured wines are published on these Wine Cellar pages as examples of
varietals mentioned, providing wine producers marketing opportunities
for individual wine releases. Review our
Wine Cellar advertising
opportunities below.
- The strength of
the Wines Northwest Network
is its synergy -- a synergy growing out of the combined presence of businesses with
shared marketing goals. This diverse gathering of
businesses attracts an equally diverse and targeted audience. The result?
...dynamic marketing and brand-building effectiveness for participating businesses, and
expanded knowledge, enriched
tour-planning and wine-touring experiences for our website visitors.
Easy
navigation is one of Wines Northwest's
primary
strengths. Our visitors can plan all aspects of their trips -- wineries, wine shops and tasting rooms to
be visited, lodging to be reserved, wine-friendly dining facilities to be enjoyed,
guided tours and driving
services to be engaged -- all conveniently organized by the individual wine region
of their choice.
Be
sure to take at least a brief tour of
Wines Northwest to
better understand its power as an interactive tour guide and as a
gateway to your own website.
We are
proud to bring our cost-effective marketing tools to those who want to
connect with the dynamic market of wine enthusiasts worldwide.
We are confident you will find Wines Northwest an efficient and
profitable vehicle for marketing your business on the World Wide Web.
Wines Northwest is powered by broad
bandwidth and fiber optic technology provided by the world's leading website
server.
All pages on Wines Northwest are optimized to assure quick retrieval
and prompt
response to site visitors' choices.
Contact us
by email to
discuss your individual needs and interests.
Contact us by phone with your
questions.
Wines
Northwest and the Internet
Wines
Northwest - An Overview
Marketing
Opportunities on WNW
The
Wines Northwest Wine Cellar
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Fee-based
Web Marketing
Opportunities
Connect your business
to
Pacific Northwest
Wine-Country.
Every month, approximately 80,000 thousand wine-country travelers, tourists, wine
enthusiasts, wine writers and journalists visit Wines Northwest.
Through our popular, interactive wine-touring guide, we work with you to develop
a customized marketing presence -- Profile Pages
and/or Wine Cellar featured wines -- on Wines Northwest
for the purpose of attracting as many qualified monthly visitors as possible to your own business'
website.
We connect your Business Profile Page
to appropriate pages of your website, and send you hundreds of new prospects every month.
It's true! We've been monitoring page traffic and click throughs
from our
site for more than eight
years.
We evaluate and report to you how many people visit your Profile Page, how
long these visitors spend on reviewing your page
and how many of them click through to your website; you can use this
report information to judge for yourself the effectiveness of your web marketing on
Wines Northwest.
Marketing Options
Choose from a variety of marketing
and advertising options for your business.
Business Profile Pages
Wine Cellar advertising
Live Links subscriptions
WNW Page-Advertising program
Coming Summer of 2007; Sign up now:
Wine Country Resources Featured Link Pages
Business
Profile Page
subscriptions
Basic Winery Profile Page
Subscriptions
$446/yr; $300/6mos; Ask about our six-month
trial
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(Example Page #1)
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(Example Page #2)
OVERVIEW: Increase traffic to your tasting
room, build brand familiarity, increase wine sales, and online sales when
possible. Profile Pages include a header, with an image of
your choice and contact information,
a "Winery Information" section summarizing facts and services,
a text section about your winery (we compose for you), an annotated list of up to six
wines, as well as a customized map. We provide links from each of
these page sections to your website pages wherever it is appropriate,
i.e. to your home page, to your wine-ordering page, to a wine club
page, etc. Once your Profile Page is completed and
approved, we add internal links from every page on Wines Northwest
where your winery name appears (at least three pages) -- winery lists,
wine region pages, maps, calendars, features or reviews. When a
visitor arrives on your Profile Page, our website-server
log files begin tracking the time spent on that page, and we set up
monitoring devices that count the number of times a visitor uses the
links on the page to click through to your website. All this is
reported to you at the time we send you a page-subscription renewal
notice for your consideration.
DETAILS
Basic Wine Region Winery
Profile Pages include:
Approximately 300-400 words of text about your business.
WNW drafts your Profile text,
incorporating the
emphasis and information you choose. Final copy, of course, is subject to
your approval;
Photo,
label or other graphics as part of your page header and text;
A customized, color map to help visitors find your
winery;
Numerous internal links from a variety of
Wines
Northwest pages leading to
your
Winery Profile Page;
External links from your
Profile Page to pages on your website and a link to pre-addressed
email form with the subject line
identifying its WNW Profile Page origin;
A Winery Information section providing an
overview of your winery's average annual production,
the varietals you use, your
winemaker's name,
the visitor services
you provide, etc.;
A "Featured Wines" section lists of
up to six wines, including winemaker notes and/or reviews, award
information and links to your website's ordering information page or shopping cart;
Wines Northwest works with you to develop layout and
content for your Profile Page and to establish strong
interactivity between that Profile and your own website.
In fact, whenever and wherever your winery name appears
throughout our site, we set up a link to your Winery Profile
Page.
Our goal is to provide as many links to your
Profile Page as we can, maximizing the opportunities for our visitors
to click through to your Profile and to provide as many links to
your website from that page as make sense for the visitor.
Send us an email
or give us a call for more information.
Other
Wine-Related Business Associates
Basic Profile Page Who can benefit from this Profile
type?
Lodging, Dining, Wine Shops, Wine Bars, Wine Storage,
Tour Guides
and Driving Services
$300/yr; $175/6mos
Example Page #1
Example Page #2
- OVERVIEW:
A full Business Profile Page in our
online tour guide includes:
Photo,
logo or other graphic as part of page header;
Links to
your website pages and your email address as appropriate;
"Highlights" section summarizing facts, services and amenities
related
to your business;
Approximately
300 to 400 words of text about your
business (fees
for additional text length and/or pages are
negotiable). Wines
Northwest provides this text-writing service, subject to your approval;
A custom, color map to
help visitors find your winery;
An
alternative image can be substituted if a map is not appropriate
for your service
- Wherever
your business name appears in lists, maps, calendars, or features
throughout the site (usually at least three pages), links are provided from
your business name to your Wines Northwest
Profile Page which contains links to your website.
- DETAILS:
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- Your Basic Wine Region Profile Page on WNW includes approximately
300 words of text about your
business (fees for additional text length and/or pages are
negotiable). WNW provides this text-writing
service, subject to your approval. A custom, color map is also
created to help visitors find your business. We will also provide
free
external links to your business website and/or email address, if you have them.
- The "Highlights" section of your page will summarize key
features and services of your business in a bulleted list.
Check boxes are also provided to show acceptance of VISA, MasterCard and/or other bank
cards. If you have a website of your own with online
reservations capabilities, we
can provide direct links to those pages as well. A link is also provided to your
WNW page from your special events information entered in our Calendar
of Wine Country Events or an features published on
Wines Northwest.
Send us an email
or give us a call for more information.
Email
List Building - a Profile Page Add On
$75 added to the cost of any Profile Page subscription
OVERVIEW:
Supplement your direct mail, telemarketing or other
marketing media with online communications to reinforce your brand. Why
build/enhance your e-mail address database? With ongoing postal and
telemarketing pressures impacting marketing budgets for many
organizations, your email marketing list becomes more and more valuable.
Gaining email addresses of potential customers:
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Provides a cheaper channel for reaching your
customers and cultivating new ones;
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Significantly reduces your customer acquisition and
marketing costs;
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Allows you to easily measure the impact of your
marketing campaigns;
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Increase your customer participation, retention and
return rates;
Add our "Email List
Building" option to any of Basic Profile Page. An information request
form is created for your business page. When a visitor clicks on the
"Send Me More Information"
button, a customized form appears where the visitor can select from a list
of anticipated questions and/or compose her own question in a text box. When the completed form is submitted, its content is sent directly to your email address for follow up.
Adding the Email List Building option to your Profile Page will
assist you in building your own email contacts list with self-identified, interested
parties.
Live Links
program...
$120.00 paid annually -
Subscribe Now
($140.00 when paid through
PayPal.com's secure website)
OVERVIEW:
Wine-related businesses (other than
wineries) usually are listed on three different pages -- one
an alphabetical list by state or province,
one with other like businesses located in you
wine-region,
organized by towns/cities, and one that includes a
wine-region map, if your business
relates to wine-country lodging or dining. The Live Links
marketing option
provides links from each of your three listings lead directly to your
website.
Note: Direct links to WINERY websites are provided
only
through
Winery Profile Pages.
Subscribe now or
send us an email for further information.
DETAILS:
You receive internal text links:
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From at least two (usually three) Wines Northwest pages,
your static business listings on various pages are activated with Live
Links to your own website; Wines Northwest visitors can click from our
web pages to
yours to find more detailed information.
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You receive a free email link from each of your page
listings on Wines Northwest, including a pre-inserted Subject:
line to let you know when an email message originates from your linked
business listings on Wines Northwest... unless the sender changes the Subject: text.
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A click-through tracking device allows us to send you an annual ROI Click-Through
Report with your Live Links
renewal invoice, allowing you to measure the click-through marketing
benefits of your subscription.
Subscribe Now
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Market your wines in our
Northwest Wine Cellar |
Featured
Wine Listings
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"Wine Cellar" six-bottle option
- a la carte - $120
annually:
Six wines featured in WNW "Wine Cellar" - three wines changed every
six months, or six wines featured for one full year. Includes label, winemaker notes, email, website and WNW links, online buying (if possible).
$24 (20%) discount when combined
with a WNW
Basic Profile Page |
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"Wine Cellar" 12-bottle option
- a la carte - $180:
Twelve wines featured in WNW "Wine Cellar" - six wines changed every
six months, or twelve wines featured for one full year. Includes
label image, winemaker notes, email and website links, online buying (if possible).
$36 (20%) discount when combined
with a WNW
Basic Profile Page |
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Wines
Northwest and the Internet Wines
Northwest - An Overview
Marketing
Opportunities on WNW The
Wines Northwest Wine Cellar
Live Links program
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- Copyright © 1997 - 2008 Susan R. O'Hara.
All rights reserved.
- Last revised:
1/8/2007
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